Google - SEA

GOOGLE - SEA

Requirements:

Have a Google Ads account (can be created by Admyports).
Give us access to your Google Ads account.

SEA structure information

Level 1 : Google Ads account
Level 2 : Campaign
Level 3 : Ad groups
- Standard ad groups : Contain your keywords and your ads.
- Dynamic ad groups : Designed to contain only dynamic ads.
Level 4 : Keywords
- Broad match : The ad may be triggered if the user types a query close to or loosely related to your keyword.
- Phrase match : The user’s query must be similar or close to your keyword.
- Keyword match : Query must be identical to your keyword; or very similar to your keyword
Level 5 : Standar ads
- One or more headlines : Up to 25 characters / per title
- One or more descriptions : Up to 90 characters / per description
- One or more images
- Destination link : www.my-site.com/path1/path2
  - Max 15 caractères per paths
Level 5 bis : Dynamic ads
- Allows Google to take charge of writing the headlines and ads
Level 6 : Ads extension
- Allows you to add details to your ads (links, headlines, descriptions, etc...).
Template structure SEA to dowload

SEA recommendations

Target: What are the target KPIs?

Warning: Be careful with keywords that have double meanings.

Ad groups: For each campaign, we set up ad groups to segment the different types of user searches and maintain strong relevance between the keyword, the ad, and the landing page. This means the landing page should incorporate as many of the user’s search keywords as possible.

Ads: Plan for a maximum of 5 ads per ad group (minimum 1 fixed ad + 1 dynamic ad).

Keywords: Plan for a maximum of 20 keywords per ad group to start.

Remember to exclude keywords !

SUBMISSION: Advertising elements must be sent at least 5 working days before the start of the campaign. If these deadlines are not respected, Ad.MySports cannot be held responsible for any delay in the launch of the campaign in relation to the date initially planned.